OUR STORY

WELCOME TO AIWA

Welcome to AIWA, an emblematic brand from Japan, synonymous with quality, tradition, and technological heritage since 1951.

Every AIWA product reflects our commitment to perfection, attention to detail, and customer satisfaction, establishing us as a premium brand in the global market. We pride ourselves on being carriers of Japanese excellence, dedicated to exceeding expectations and paving the way to the future of home appliance technology. With AIWA, discover an experience where tradition meets innovation to deliver unparalleled quality.

AIWA Global Mision

OUR MISSION

At AIWA, we strive to offer products and services that align with the needs and preferences of our customers, embodying the Japanese ethos of excellence and precision.

We are dedicated to building solid and lasting relationships with our clients by ensuring the quality and availability of our products and services with unmatched efficiency.

Through our unwavering focus on customer satisfaction and meticulous attention to detail, we aim to establish ourselves as global leaders.

We foster trust and loyalty among our clients and potential business partners, embodying the integrity and commitment that define the AIWA brand.

AIWA Our Vision

OUR VISION

AIWA aspires to be recognized worldwide as the epitome of Japanese excellence and innovation. We aim to be the preferred choice for clients and partners, allowing them to express their unique style and personality through our superior products and services.

Our goal is to be a benchmark in the industry, upholding the highest standards of quality and social responsibility.

We are committed to collaborating with partners who share our ethical values and dedication to perfection. As we expand our global footprint, we strive to be the trusted point of contact and starting point for all our customers' needs, reflecting the meticulous craftsmanship and reliability synonymous with AIWA.

At AIWA, we merge Japanese precision with technological forefront to create products that not only enrich everyday life but also continue a legacy of superiority and trust.

OUR HISTORY

1951

THE GENESIS OF EXCELLENCE

In the bustling heart of Tokyo, AIWA was born, a beacon of innovation destined to revolutionize audio technology. From day one, our commitment to quality set us on a path to lead and redefine the industry

AIWA OUR HISTORY_1951
1960

TRAILBLAZING AUDIO INNOVATION

AIWA introduces Japan’s first domestically produced reel-to-reel tape recorder, marking the dawn of a new era in high-fidelity sound. Our pioneering spirit cements our reputation as architects of exceptional audio experiences.

AIWA OUR HISTORY_1960
1970

UNLEASHING MUSIC MOBILITY

With the launch of portable cassette players, AIWA didn’t just follow trends—we set them. We transformed music into a companion that traveled with you, anywhere, anytime, solidifying our role as innovators of music on the move.

AIWA OUR HISTORY_1970
1980

THE DIGITAL REVOLUTION

As the digital age dawned, AIWA was at the forefront, embracing the future with our cutting-edge CD players and stereo systems. Our global acclaim was not just for the technology we created but for the experiences we made possible.

AIWA OUR HISTORY_1980
1990

DIVERSE INNOVATION

Our expansion into video, car audio, and multimedia solutions wasn’t just growth—it was a declaration. AIWA was more than an audio company; we were a lifestyle brand, enhancing every aspect of our consumers’ lives.

AIWA OUR HISTORY_1990
2002

A STRATEGIC ALLIANCE WITH SONY

The acquisition by Sony Corporation wasn’t just a milestone; it was a testament to AIWA’s value and potential. Together, we embarked on a journey of synergistic innovation, backed by Sony’s belief in AIWA’s legacy and future.

AIWA OUR HISTORY_2002
2020

PIONEERING THE HOME APPLIANCES SECTOR

AIWA's expansion into home appliances marks a significant evolution. Our mission to lead in innovation and quality is now broader, touching every
corner of the home with AIWA's signature excellence.

AIWA OUR HISTORY_2020
2024

OUR HORIZON 

AIWA is at the forefront of innovation, dedicated to quality and excellence. As the flagship brand for home appliance development, we push technological boundaries to enhance everyday life.
Expanding into smart home devices and beyond, we leverage advanced technology and strategic insights to create intuitive and indispensable products. Our commitment to innovation and user experience is setting new industry standards.
Looking ahead, our goal is to become a global household name, synonymous with quality and trust. We aim to enrich consumers’ lives with exceptional products, ensuring AIWA remains a beacon of excellence for generations to come.

DISCOVER AN EXPERIENCE WHERE TRADITION MEETS INNOVATION TO DELIVER UNPARALLELED QUALITY


WELCOME TO FUTURE, WELCOME TO AIWA