At AIWA , one of the most iconic Japanese brands renowned for innovation and quality, we have taken an important step in expanding our line of home appliances. On April 1, 2023, we kicked off a series of global product launches with a spectacular event at L'illa Diagonal in Barcelona. Fifteen days later, on April 15, we followed up with an equally impressive display at Miramar Entertainment Park in Taipei , one of the city's premier shopping destinations. Both events marked the beginning of a new era for AIWA small appliances, combining cutting-edge technology and sleek design to meet the needs of the modern home.
Barcelona: Where Tradition Meets Innovation
The event in Barcelona was a true celebration of AIWA ’s heritage and future . Located in the iconic L’illa Diagonal shopping center , the event attracted a large crowd of technology and cooking enthusiasts. Attendees had the opportunity to enjoy a dynamic presentation of AIWA’s latest home appliances , including the day’s highlights: the Kenkiri hand mixers , Saberu table mixers and Zenkaisui vacuum cleaners. These products stood out not only for their elegant design, but also for the advanced technology they incorporate, underlining AIWA’s commitment to quality and innovation.
Kenkiri Hand Mixers: Power and Versatility in your Kitchen
One of the highlights of the event was the presentation of the Kenkiri hand mixers . Equipped with powerful motors ranging from 600 W to 2000 W, these mixers are designed to meet any culinary challenge. Their ergonomic design and stainless steel construction Premium quality makes them a must-have accessory for any modern kitchen. Whether blending, mixing or crushing, Kenkiri blenders promise superior performance with maximum convenience and durability. Plus, their sleek design blends seamlessly into any kitchen décor. , making them not only functional, but also a decorative element.
Saberu Tabletop Blenders: Precision and Style in Every Cut
Saberu stand mixers impressed the audience with their advanced technology and minimalist design. Available in various power options, these mixers are made with BPA-free Tritan® jars , ensuring the safety and health of their users. In addition, they are equipped with patented Satoku® blades, designed to offer unparalleled cutting precision. The combination of power, precision and elegant design makes Saberu stand mixers an ideal choice for those looking to enhance their culinary experience and raise the bar in their kitchen.
Zenkaisui Vacuum Cleaners: Innovation in Home Cleaning
Another of the products highlighted during the event in Barcelona were the Zenkaisui vacuum cleaners , which set a new standard in home cleaning. These vacuum cleaners offer powerful suction and are equipped with advanced filtering systems that ensure a clean, dust-free environment. In addition, they feature automatic dust emptying stations and an ergonomic design that makes them easy to use. Zenkaisui vacuum cleaners not only provide effective cleaning, but are also easy to maintain, making them an ideal choice for modern homes that value efficiency and convenience.
Taipei: A Hub of Modernity and Convenience
Following the success in Barcelona , we decided to bring the same experience to Taipei , bringing our innovative range of small appliances to one of Asia's leading shopping centres - Miramar Entertainment Park . This iconic venue, known for its distinctive Ferris wheel and vast selection of shopping and entertainment options, provided the perfect setting to showcase the latest technological advancements in AIWA.
Kenkiri and Saberu Blenders: Guaranteed Success in Taipei
At Miramar Entertainment Park , the Kenkiri hand mixers and Saberu table mixers were particularly well received for their powerful performance and sleek design. Visitors had the opportunity to try out the products and experience first-hand the power and precision these mixers offer. The response from the public was extremely positive, highlighting the ease of use and efficiency of these appliances. Live demonstrations allowed attendees to see how the mixers could handle complex tasks with ease, from whipping egg whites to crushing ice, all with minimal effort and noise.
Zenkaisui Vacuum Cleaners: Japanese Innovation for Asian Homes
Zenkaisui vacuum cleaners also made a big impact in Taipei . With their powerful suction and advanced filtration systems, these vacuum cleaners are able to capture even the smallest dust particles, significantly improving the air quality in the home. The added convenience of automatic dust emptying stations and the vacuum cleaners’ compact design makes them an ideal solution for apartments and small spaces typical of large Asian cities. The combination of superior performance and ease of use ensured that Zenkaisui vacuum cleaners were one of the most talked about products during the event in Taipei.
Innovation and Design at the Service of the Modern Home
AIWA's mission to fuse tradition and modernity with advanced technology, providing our customers with products that not only meet the highest quality standards but also enhance everyday life, from contemporary style kitchens to urban homes requiring compact and efficient cleaning solutions.
AIWA continues to adapt to the changing needs of global consumers
These launch events have not only been a platform to showcase new products, but also an opportunity for us at AIWA to connect directly with our consumers, better understanding their needs and expectations. The positive feedback and response received in Barcelona and Taipei reinforce our AIWA vision to continue innovating and offering home appliances that combine advanced technology, elegant design and practical functionality.
AIWA's Ongoing Commitment to Quality and Innovation
Over the years, AIWA has consistently demonstrated our commitment to quality, innovation and customer satisfaction. The product launches in Barcelona and Taipei are a testament to the Brand’s dedication to remain a leader in the home appliance industry. With a strong Japanese heritage that translates into precision and a continuous pursuit of excellence, AIWA is poised to continue delivering products that transform the modern home.
In such a competitive market, at AIWA we distinguish ourselves not only by the quality of our products, but also by the ability to combine aesthetics and functionality. The small appliances presented at these events are just the beginning of a new range of products that promise to make life easier and more enjoyable for consumers around the world.
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With this article we want to highlight AIWA's dedication to leading the small appliance industry , offering an unrivaled combination of Japanese tradition, technological innovation and elegant design. With a growing global presence, AIWA continues to demonstrate its commitment to quality and customer satisfaction, establishing itself as a trusted brand in the home appliance market.